Rory Sutherland:
Rory Sutherland : leçons de vie d'un publicitaire.

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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La publicité ajoute de la valeur à un produit en changeant la perception que nous en avons et non le produit lui-même. Rory Sutherland a l'audace d'affirmer que changer notre perception de la valeur des choses peut être aussi satisfaisant qu'accéder aux choses ayant "réellement" de la valeur. Les conclusions qu'il en tire ont des répercussions intéressantes sur notre manière de voir le monde.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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