Name: Life lessons from an ad man
Uploaded: 2009-10-14T01:00:00Z
Duration: 16 min 22 s
Description: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Rory Sutherland: Life lessons from an ad man

Life lessons from an ad man

Redefining luxury: True wealth lies in appreciating the intangible, from health to love, transforming our perception of value.

Insights on persuasion vs. compulsion reveal that subtle nudges, like smiley faces on speed signs, can alter behavior more effectively.

A playful twist on Shreddies cereal demonstrates how perception, not product, can enhance value, sparking consumer engagement.