Why reading matters | Rita Carter | TEDxCluj

Speaking is already in our genes. But reading is not. Until about 100 years ago most people didn't do it all. When we read fiction especially, we create new pathways in our brain. Reading 30 pages of fiction every night gets the pathways thicker and thicker. Our brain needs a workout just like our body. Rita Carter is a writer, broadcaster and journalist who specializes in the workings of the human brain. Her books include the first layman’s guide to neuroscience: Mapping the Mind, which has been translated into 14 languages. For seven years she presented London’s nightly news programme, “Thames News”, and has written for magazines and newspapers throughout the world, including the London Times, Telegraph, Guardian and New Scientist. She has a deep interest in bringing art and science together and is a Patron at the influential London-based Foundation “Art and Mind”. She has won many awards for her work, including, on three occasions, the Medical Journalists Association award for excellence and she holds an Honorary PhD in Brain science from Leuven University – one of Europe’s oldest academic institutions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx