Ideas worth spreading

Success is a continuous journey

4,691,211 views | Richard St. John • TED2009

In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop trying, we fail.

In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop trying, we fail.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Richard St. John

Marketer, success analyst

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A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.