Name: Life at 30,000 feet
Uploaded: 2007-10-09T06:17:00Z
Duration: 29 min 38 s
Description: Richard Branson talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences -- and reveals some of his (very surprising) motivations.

Richard Branson talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences -- and reveals some of his (very surprising) motivations.

Richard Branson: Life at 30,000 feet

Life at 30,000 feet

Facing a 'dirty tricks' campaign by British Airways, selling Virgin Records was a strategic move to save Virgin Atlantic.

Turning a near-fatal airline experience into an innovative airline business shows harnessing adversity can lead to success.

Selling a successful record company to save an airline illustrates tough, strategic decision-making in the face of adversity.