Ideas worth spreading

404, the story of a page not found

1,927,337 views | Renny Gleeson • TED2012

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.