Name: The business logic of sustainability
Uploaded: 2009-05-18T01:00:00Z
Duration: 15 min 34 s
Description: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

Ray Anderson: The business logic of sustainability

The business logic of sustainability

Transforming a petroleum-intensive company, Interface reduces net greenhouse gas emissions by 82%, proving sustainability boosts profits.

Ray Anderson redefines industrial production: from extractive and wasteful to renewable and cyclical, setting a 2020 goal for zero impact.

"Tomorrow's Child" poem encapsulates the sustainability ethos, urging consideration for future generations in today's decisions.