Ideas worth spreading

The business logic of sustainability

1,253,765 views | Ray Anderson • TED2009

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Ray Anderson

Sustainable-business pioneer

See speaker profile

Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business -- culminating in the Mission Zero plan.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.