Ray Anderson:
Ray Anderson über die Wirtschaftslogik der Nachhaltigkeit

TED2009 · 15:54 · Filmed Feb 2009
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In seiner Teppichfirma hat Ray Anderson die Umsätze gesteigert und die Gewinne verdoppelt, indem er das klassische „Entnehmen-Verarbeiten-Entsorgen“-System der Industrie auf den Kopf gestellt hat. Auf vornehme und dezente Weise lässt er uns an seiner Vision einer nachhaltigen Gesellschaft teilhaben.

Sustainable-business pioneer
Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business — culminating in the Mission Zero plan. Full bio
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