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The true cost of cheap food
Ran Goel |
TEDxToronto
• October 2020
How much do you spend on groceries? Do you think that price accounts for the true cost of food production? We have entered into an unspoken agreement with our grocery stores: give us cheap prices and we'll look the other way. Ran Goel is an investment lawyer turned urban farm owner who wants to connect people to the source of the food they buy. He's on a mission to turn consumers into active citizens to create stronger communities, healthier environments, and a more just food system.