Hunting Whales with an iPhone
Ralph Ferneyhough |
TEDxUoChester
• February 2020
The rapid rise of mobile gaming is one of the success stories of the last decade, and despite rarely getting the user to pay up front for their games, developers are making billions every year. So how do they do this? Discover first-hand the diverse tricks of the industry designed to create revenue from customers who happily seem to pay for something they already have for free.