An 'estonishing' gift from Holland

Estonia invited everyone to become an Estonian citizen. Digitally. And because Peter wanted to give something back, he wanted to share his experience in branding with this country. By using the first 3 letters of Estonia, he created several superlatives of unique characteristics of Estonia, even expanding to merchandise with the ‘just ESTonishing’ country branding concept. He gave this as a present to the country of Estonia, via social media citizens showed their appreciation and shared the idea. Because it was open source this was possible for startups, big companies, and even small and medium enterprises. It even reached the agenda of the European parliament. And one day it was even recognized by the state! Peter’s dream came true: it was being used as official Estonia branding! Just ESTonishing, right?!