Name: Put a value on nature!
Uploaded: 2011-12-14T16:22:56Z
Duration: 16 min 14 s
Description: Every day, we use materials from the earth without thinking, for free. But what if we had to pay for their true value: would it make us more careful about what we use and what we waste? Think of Pavan Sukhdev as nature's banker -- assessing the value of the Earth's assets. Eye-opening charts will make you think differently about the cost of air, water, trees ...

Every day, we use materials from the earth without thinking, for free. But what if we had to pay for their true value: would it make us more careful about what we use and what we waste? Think of Pavan Sukhdev as nature's banker -- assessing the value of the Earth's assets. Eye-opening charts will make you think differently about the cost of air, water, trees ...

Pavan Sukhdev: Put a value on nature!

Put a value on nature!

Nature's economic invisibility leads to its degradation, costing $2-4 trillion annually in lost natural capital by 2008.

The Amazon's 'rain factory' vital to South America's $240 billion agriculture is uncompensated, showcasing nature's value gap.

Accounting for nature in GDP and corporate impacts can reverse ecological loss, as shown by PUMA's $94 million externality disclosure.