Ideas worth spreading

698,696 views | Paula Scher • Serious Play 2008

Paula Scher fala sério

Paula Scher reflete sobre a sua vida como designer (ela fez capas de discos, livros, o logotipo do Citibank ...) e marca o momento em que realmente começou a se divertir. Veja esplêndidos projetos e imagens de sua carreira legendária.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

Paula Scher reflete sobre a sua vida como designer (ela fez capas de discos, livros, o logotipo do Citibank ...) e marca o momento em que realmente começou a se divertir. Veja esplêndidos projetos e imagens de sua carreira legendária.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

Designer at play

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With a career that fuses rock and roll, corporate identity creation, and impressionistic geography, Paula Scher is a master conjurer of the instantly familiar.

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About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.