Name: Great design is serious, not solemn
Uploaded: 2009-01-16T01:00:00Z
Duration: 21 min 34 s
Description: Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

Paula Scher: Great design is serious, not solemn

Great design is serious, not solemn

Designing with seriousness and playfulness, fuses gambling with a childlike spirit, transforming the craft into an inventive endeavor.

Solemnity in design may win approval, but serious play—spontaneous, intuitive creation—leads to groundbreaking, albeit imperfect, work.

Embracing ignorance in new projects can fuel creativity and innovation, highlighting the importance of continuous growth and exploration.