Paul Zak:
Pol Zak (Paul Zak): Poverenje, moralnost - i oksitocin

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Šta pokreće našu želju za moralnim ponašanjem? Neuroekonomist Pol Zak pokazuje zašto veruje da je oksitocin (on ga naziva "moralnim molekulom") odgovoran za poverenje, empatiju i druga osećanja koja pomažu u izgradnji stabilnog društva.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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