Paul Zak:
폴 잭 (Paul Zak): 신뢰, 도덕성, 그리고 옥시토신(Oxytocin)

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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우리가 도덕적으로 행동하기를 바라도록 몰아가는 동력은 무엇일까? 신경경제학자 폴 잭 (Paul Zak)은 그가 옥시토신 (Oxitocin, 그는 그것을 "도덕적 분자"라고 부른다)을 안정된 사회 구축을 지원하는 신뢰, 감정이입, 그리고 다른 감정들을 만드는 원인이라고 믿는 이유를 보여준다

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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