Paul Zak:
Paul Zak: Kepercayaan, moralitas — dan oksitosin

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Apa yang mendorong keinginan kita untuk menjadi bermoral? Neuroekonom Paul Zak menunjukkan mengapa dia yakin oksitosin (dia menyebutnya "molekul moral") bertanggung jawab untuk rasa percaya, empati, dan perasaan lain yang membantu kita membangun masyarakat yang stabil.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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