Paul Zak:
Πωλ Ζακ: Εμπιστοσύνη, ηθική - και ωκυτοκίνη

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Τι μας ωθεί να συμπεριφερόμαστε ηθικά; Ο νευρο-οικονομολόγος Πωλ Ζακ δείχνει γιατί πιστεύει πως η ωκυτοκίνη (την αποκαλεί «το ηθικό μόριο») είναι υπεύθυνη για την εμπιστοσύνη, την ενσυναίσθηση και άλλα αισθήματα που βοηθούν στην οικοδόμηση μιας σταθερής κοινωνίας.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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