Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing ... but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

Bitcoin. Sweat. Tide. Meet the future of branded currency.

Bitcoin's rise reflects disillusionment with traditional banks, showcasing digital currencies' potential to redefine value exchange.

Tide detergent becomes an unconventional currency among drug users, illustrating trust in brands over traditional monetary systems.

Nike's 'Bid Your Sweat' campaign transforms physical activity into a currency, challenging conventional notions of value and reward.