Paul Bennett:
Детали определяют дизайн, считает Пол Беннет

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Демонстрируя ряд необычных и забавных изделий, вызывающих желание придумать что-нибудь самому, британский гуру брендинга и дизайна Пол Беннет рассказывает, что в дизайне не обязательно должны ставиться грандиозные задачи, он может просто помочь решить ранее незамеченные человеческие проблемы.

Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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