Paul Bennett

Paul Bennett mostra que o design está nos detalhes

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Mostrando uma série de produtos inspiradores, incomuns e divertidos, o britânico Paul Bennet, guru do design e do branding, explica que design não quer dizer necessariamente grandes feitos, mas sim que pode resolver pequenos problemas universais que passam despercebidos.

About the speaker
Paul Bennett · Designer; creative director, Ideo

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.