Paul Bennett

O "design" está nos detalhes

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Mostrando uma série de produtos inspiradores, invulgares e divertidos, Paul Bennett, o guru britânico do "branding" e do "design", explica que o "design" não tem que ser sobre grandes gestos, mas pode resolver problemas pequenos, universais e ignorados.

About the speaker
Paul Bennett · Designer; creative director, Ideo

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.