Paul Bennett

Paul Bennett encuentra que el diseño está en los detalles

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Mostrando una serie de productos inspiradores, inusuales y juguetones, Paul Bennet, gurú británico de gerencia de la marca y diseño, explica que el diseño no tiene que ser sobre gestos grandes, pero que puede resolver problemas pequeños, universales y pasados por alto.

About the speaker
Paul Bennett · Designer; creative director, Ideo

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.

As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.