Ideas worth spreading

Design is in the details

1,019,044 views |

Paul Bennett |

TEDGlobal 2005

• July 2005

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Paul Bennett

Designer; creative director, Ideo

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As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.