Name: Design is in the details
Uploaded: 2007-04-05T00:11:00Z
Duration: 13 min 54 s
Description: Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

Paul Bennett: Design is in the details

Design is in the details

Turning a mundane healthcare experience into a moment of empathy, a simple change in hospital bed view sparks innovation.

Small, empathic design changes transform patient experiences in hospitals, highlighting the power of human-centered innovation.

Simple, thoughtful adjustments in hospital settings, like ceiling decorations and accessible whiteboards, profoundly enhance patient care.