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Decoded - The Indian TV Industry and BARC
Partho Dasgupta |
TEDxAhmedabadUniversity
• April 2018
The TV industry is not dying... its growing!!!
Partho Das Gupta (CEO of BARC) highlights the importance, growth and penetration of TV industry in India. He also places emphasis on the taste of Indian TV viewers and a few statistics facilitating the same. He provides insights on how the only rating company of India i.e. Broadcast Audience Research Council (BARC) works.