The Rise and Rise of the Personal Economy
Owen Farrow |
TEDxOudMetha
• February 2020
In his unique talk which highlights some of the growing pains of data personalisation, Owen proposes a model which could revolutionize the way that personal data is leveraged, giving rise to the possibility of evolving our well known 'b2b' and 'b2c' models to a new 'c2c' way of progressing our economic behaviors.
Owen is a consulting and technology leader who spends his time with retailers across the Middle East and Africa. He works with some of the biggest brand names in the region, helping them shape customer experiences using digital technologies.
He is both a proponent and practitioner of the discipline of Design Thinking which helps him, help retailers get closer to their consumer. Owen is, as he says “an enthusiastic consumer” himself, and so he is doing what he loves, and this helps him make a difference for his clients and their customer.