Name: How to find a wonderful idea
Uploaded: 2017-05-26T14:49:27Z
Duration: 17 min 26 s
Description: Where does OK Go come up with ideas like dancing in zero gravity, performing in ultra slow motion or constructing a warehouse-sized Rube Goldberg machine for their music videos? In between live performances of "This Too Shall Pass" and "The One Moment," lead singer and director Damian Kulash takes us inside the band's creative process, showing us how to look for wonder and surprise.

Where does OK Go come up with ideas like dancing in zero gravity, performing in ultra slow motion or constructing a warehouse-sized Rube Goldberg machine for their music videos? In between live performances of "This Too Shall Pass" and "The One Moment," lead singer and director Damian Kulash takes us inside the band's creative process, showing us how to look for wonder and surprise.

 OK Go: How to find a wonderful idea

How to find a wonderful idea

OK Go's approach: find a sandbox filled with untried ideas, play extensively, and discover what surprisingly reliable wonders emerge.

Exploring creative wonder, OK Go transforms unexpected ideas into captivating music videos with surprises at every turn.

The magic of ideation in OK Go's process reveals itself not in creation but in discovering connections between chaos and order.