Name: The counterintuitive way to be more persuasive
Uploaded: 2021-01-05T21:03:58Z
Duration: 10 min 40 s
Description: What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

Niro Sivanathan: The counterintuitive way to be more persuasive

The counterintuitive way to be more persuasive

Adding minor side effects to drug ads paradoxically reduces perceived risk of major side effects, influencing consumer behavior.

Quality of arguments in persuasion trumps quantity; more arguments can dilute the impact, highlighting the importance of brevity.

Influence hinges on the delivery of your message as much as its content; strong, focused arguments resonate more than numerous weak ones.