Ideas worth spreading

What makes technology so habit-forming?

113,737 views | Nir Eyal • TED@IBM

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

About the speaker

Nir Eyal

Nir Eyal

Tech addict interventionist

Nir Eyal writes, consults and teaches on the intersection of psychology, technology and business.

About TED Institute

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