Nicola Cerantola has been pursuing for years a project of circular economy criticizing the model of the linear economy that can no longer work. Man is the only living being who destroys the environment where he lives out of their false beliefs that "the more you have, the more you are" But this is not true! We must ask for help to nature, where everything is already perfect. Realizing a new productive model is possible and the solutions and technologies are there. It's enough to achieve a greater awareness of social values and change our relationship with the environment - and maybe, meet a sea turtle. 

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Learn more at http://ted.com/tedx


Nicola Cerantola: From Circular to regenerative: towards a new possible model of economy

From Circular to regenerative: towards a new possible model of economy

Ricercatore in Design Sostenibile ed Economia Circolare