Magic of Marketing in Metaverse
Namita Tiwari |
• April 2022
This talk explains the potential of Metaverse in Marketing and Customer engagement. An interesting leverage of business storytelling to bring out the three magical spells of marketing in metaverse ~ “Emotion, Experience & Engagement”. It beautifully picks on Alice in Wonderland and maps to Alice in Metaverse, explaining how consumers enjoy emotional ride, gain immersive experiences & are deeply engaged with the opportunities that metaverse offers. The talk also mentions the first movers who have taken advantage of metaverse and pioneered launching their brands in metaverse.