Magic of Marketing in Metaverse
Namita Tiwari • TEDxFORESchool
This talk explains the potential of Metaverse in Marketing and Customer engagement. An interesting leverage of business storytelling to bring out the three magical spells of marketing in metaverse ~ “Emotion, Experience & Engagement”. It beautifully picks on Alice in Wonderland and maps to Alice in Metaverse, explaining how consumers enjoy emotional ride, gain immersive experiences & are deeply engaged with the opportunities that metaverse offers. The talk also mentions the first movers who have taken advantage of metaverse and pioneered launching their brands in metaverse.