Emotional Capital: The New Currency
Nadia Masri |
TEDxRutgers
• February 2020
Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, and the CEO & Founder of Perksy – a next-gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile. With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia and her team are redefining market research for the mobile generation by making feedback the favorite form of engagement. Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing through Harvard’s continuing education program. Nadia is passionate about product innovation, design, and neuroscience.