Name: The greatest TED Talk ever sold
Uploaded: 2011-04-06T15:00:00Z
Duration: 19 min 11 s
Description: With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)

Morgan Spurlock: The greatest TED Talk ever sold

The greatest TED Talk ever sold

Embracing transparency in marketing reveals the quest to make a fully sponsored film, challenging norms and inviting risk.

A daring project to fund a movie through sponsorship unfolds, highlighting the reluctance and eventual embrace of transparency.

The success of a film sponsored by brands, despite initial skepticism, underscores the power and potential of creative marketing.