Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

Molly Crockett: Beware neuro-bunk

Beware neuro-bunk

Manipulating serotonin levels reveals its crucial role in decision-making, showing lower levels prompt revenge in unfair situations.

The allure of 'neuro' marketing exploits neuroscience's complexity, yet overblown claims often overshadow scientifically grounded insights.

Neuroscience and marketing often mingle, leading to exaggerated claims about brain-based products that lack scientific backing.

How to spot neuro-nonsense

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health

cognitive science

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mental health

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neuroscience

journalism

medical research

behavioral economics

bioethics

TED Stage Talk