The average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. They feed our communities, but farmers often cannot afford the very foods they grow. In this actionable talk, social entrepreneur Mohammad Modarres shows how to put your purchasing power into action to save local agriculture from collapse and transform the food industry from the bottom up.

Mohammad Modarres: Why you should shop at your local farmers market

Why you should shop at your local farmers market

Farmers, vital to our nourishment, earn less than 15% of each dollar spent at stores, highlighting Big Ag's grip on profits.

Shopping at local farmers markets is a direct investment in food equity, ensuring farmers earn 90 cents of every dollar.

Reconnecting with local farmers via markets restores the fabric of rural communities, combating issues like violence and suicide.