Ideas worth spreading

A next-generation digital book

1,797,696 views | Mike Matas • TED2011

Software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth."

Software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth."

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Mike Matas

Software engineer

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While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.