The Business of Charity
Michelle Purl |
TEDxEustis
• January 2019
In this talk, recorded at TEDxEustis 2019, changemaker catalyst Michelle Purl makes the case for treating non-profits and charities as businesses. From setting realistic marketing budgets to rewarding employees and leaders who achieve amazing results, Purl believes an attitude shift can revolutionize a vitally important business sector.
Michelle has worked with nonprofits for over 20 years. She began her nonprofit work with delinquent youth on a wagon train and now works to develop community through United Way. She is driven by the passion of improving the quality of life for individuals and creating a better world for the next generation.