Ideas worth spreading

How to buy happiness

4,651,475 views |

Michael Norton |

TEDxCambridge

• November 2011

At TEDxCambridge, Michael Norton shares fascinating research on how money can indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

At TEDxCambridge, Michael Norton shares fascinating research on how money can indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Michael Norton

Social science researcher

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Through clever studies, Michael Norton studies how we feel about what we buy and spend.

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This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.