Ideas worth spreading

The nuances of flag design — and how branding unifies us

49,218 views | Michael Green • TEDxUSU

Do states, sports teams and cities with badly designed flags struggle with a sense of pride? Designer and flag researcher Michael Green dives into the specifics of how poor branding can affect community morale.

Do states, sports teams and cities with badly designed flags struggle with a sense of pride? Designer and flag researcher Michael Green dives into the specifics of how poor branding can affect community morale.

This talk was presented to a local audience at TEDxUSU, an independent event.

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About the speaker

Michael Green

Vexillologist

Michael Green is the Asst. Athletic Director for Branding, Digital & Social at Texas A&M Athletics and an Adjunct Professor of Design Thinking at Texas A&M University’s Mays Business School. He is passionate about the intersection of branding and personal identity and uses this to deepen fan’s affinity to Texas A&M. Michael is also a published vexillologist (flag researcher) and after the success of his TEDxTAMU talk in 2020, started Flags For Good, a company where he gets to design flags and donate a portion to causes that move the world forward. After receiving a degree in Visualization from A&M in 2011, Michael spent a year traveling around the world where he met his wife Cassie and they have been exploring this awesome planet together since.

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This talk was presented to a local audience at TEDxUSU, an independent event.

Read more about TEDx.