How to use design thinking to create objects of desire
132,018 views |
Mei Xu |
TEDxPearlStreet
• June 2022
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How do you transport people during the pandemic from their home to the beaches of Bora Bora or to a rainy evening in Seattle so that they feel the peace and joy of a vacation? And how, in doing so, do business founders create multi-million-dollar global brands? The answer lies with Mei's story on applying design thinking to everyday mundane products. Her theory is that the most ordinary products people use cannot deliver the perfect solution unless more innovation and passion driven businesses make them more desirable and enjoyable, while providing better sustainability, local jobs, and more thoughtful consumption! As the new consumers look for transparency, transformative experiences and meaning social connections, this is a moment to explore such opportunities!