McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven -- because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.

McKenna Pope: Want to be an activist? Start with your toys

Want to be an activist? Start with your toys

Empowering message from a teen activist: Your voice matters. Use social media as a tool to ignite change and challenge norms.

A 13-year-old catalyzes a shift in toy marketing, pushing Hasbro to adopt gender-neutral strategies for the Easy-Bake Oven.

Harnessing online platforms, a young activist garners 46,000 supporters to challenge and overturn traditional gender roles in toys.