Ideas worth spreading

Image recognition that triggers augmented reality

2,711,803 views | Matt Mills • TEDGlobal 2012

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speakers

Matt Mills

See speaker profile

Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Tamara Roukaerts

Tamara Roukaerts

See speaker profile

Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.