Ideas worth spreading

Image recognition that triggers augmented reality

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Matt Mills |

TEDGlobal 2012

• June 2012

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speakers

Matt Mills

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Matt Mills comes from Aurasma, a startup that makes augmented-reality technology for mobile phones.

Tamara Roukaerts

Tamara Roukaerts

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Tamara Roukaerts is head of marketing at Aurasma, working to build an augmented-reality lens via smartphones.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.