What You Gain By Giving Choices Away

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Mary Steffel |

TEDxNortheasternU

• March 2019

More often than not, we find ourselves immobilized with indecision- unable to choose between two or more alternatives, whether their impact on our lives is small or large. Mary Steffel is an assistant professor of marketing at Northeastern who specializes in decisions and decision delegation. In her talk, Mary describes the importance of delegating decisions to others and how we can overcome decision paralysis.