Ideas worth spreading

El lenguaje secreto del diseño de letras

556,643 views | Martina Flor • TEDxRiodelaPlata

Mira las letras a tu alrededor: en carteles, tiendas, cartas de restaurante, tapas de libros. Las letras te hablan; te dicen cosas que van más allá del texto literal — que lo que representan es moderno, artesanal, fantástico o loco. Aprende a descifrar este lenguaje secreto con Martina Flor, letrista profesional, que explica cómo las formas, los colores y las texturas de las letras cambian la forma en que las percibimos.

Mira las letras a tu alrededor: en carteles, tiendas, cartas de restaurante, tapas de libros. Las letras te hablan; te dicen cosas que van más allá del texto literal — que lo que representan es moderno, artesanal, fantástico o loco. Aprende a descifrar este lenguaje secreto con Martina Flor, letrista profesional, que explica cómo las formas, los colores y las texturas de las letras cambian la forma en que las percibimos.

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.

About the speaker

Martina Flor

Lettering designer

See speaker profile

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Through her work as an artist and teacher, she has helped establish letter design in the European design scene.

Gerrit Noordzij | Hyphen Press, 2005 | Book

The Stroke: Theory of Writing

This book made me understand the phenomenon of letters and how they are made in writing. A simple book to understand the shape of the letters we use every day.

Cees De Jong, Alston W. Purvis, Jan Tholenaar | Taschen, 2009 | Book

Type. A Visual History Of Typefaces & Graphic Styles

A great overview of how letter shapes change across history, and how technology and historical context have an impact on the form of letters.

Martina Flor | Princeton Architectural Press, Thames & Hudson, 2017 | Book

The Golden Secrets of Lettering

A book where I have collected what I have learned so far at drawing letters, giving an insider look into the craft of lettering,

Louise Fili | Princeton Architectural Press, 2015 | Book

Graphique de la Rue

For those eager to continue exploring vernacular lettering in cities, this is a beautifully curated selection of street signs of Paris.

Jan Middendorp, Robert Klanten | Gestalten, 2012 | Book

Hand to Type

A compilation of contemporary calligraphy and lettering to understand the current scene of those working with letters

Learn more

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.