Martin Reeves:
How to build a business that lasts 100 years

TED@BCG Paris · 14:54 · Filmed May 2016

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If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.

BCG's Martin Reeves consults on strategy to global enterprises across a range of industries. Full bio



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