Given the option, few would choose to buy products that harm the earth -- yet it's nearly impossible to know how most consumer goods are made or where they're sourced from. That's about to change, says supply chain innovator Markus Mutz. He shares how he used blockchain technology to track Patagonian toothfish on their journey from ocean to dinner plate -- and proved it's possible to offer consumers a product they can trust.

Markus Mutz: How supply chain transparency can help the planet

How supply chain transparency can help the planet

Blockchain revolutionizes supply chains, offering consumers transparency about the ethical and sustainable origins of products.

Technological advancements like cheaper sensors and blockchain enable real-time, automated verification of ethical practices.

The future of shopping: algorithms informed by personal values to choose products, making ethical consumption effortless.