Mark Ronson

How sampling transformed music

16:50 •
Filmed Jan 2014 at TED2014
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Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of "La Di Da Di," Doug E. Fresh and Slick Rick's 1984 hit that has been reimagined for every generation since.

Mark Ronson
/ Music producer and DJ

His production credits range from Amy Winehouse to Paul McCartney — ace DJ, musician and producer Mark Ronson has lived recent music history from the inside out.  Full bio.

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