The argument for trouble
19,723 views | Mark Modesti • TED@UPS
In ten years, 40% of today's Fortune 500 companies on the S&P will be gone. Why? Mark Modesti argues it's because they fail to embrace trouble. A professional troublemaker and Customer Solutions Executive, Modesti uses examples from business, his personal life, and Abraham Lincoln to show why we need to embrace the trouble we ache to escape – before it hunts us down.