Ideas worth spreading

The argument for trouble

19,723 views | Mark Modesti • TED@UPS

In ten years, 40% of today's Fortune 500 companies on the S&P will be gone. Why? Mark Modesti argues it's because they fail to embrace trouble. A professional troublemaker and Customer Solutions Executive, Modesti uses examples from business, his personal life, and Abraham Lincoln to show why we need to embrace the trouble we ache to escape – before it hunts us down.

In ten years, 40% of today's Fortune 500 companies on the S&P will be gone. Why? Mark Modesti argues it's because they fail to embrace trouble. A professional troublemaker and Customer Solutions Executive, Modesti uses examples from business, his personal life, and Abraham Lincoln to show why we need to embrace the trouble we ache to escape – before it hunts us down.

About the speaker

Mark Modesti

Mark Modesti

Professional troublemaker

Mark Modesti uses his expertise from working within UPS’s walls to improve supply chains within other companies. His professional responsibility to shake up organizational systems puts him in a constant collision course with the undeniably human resistance to change. Through this, Modesti has learned time and time again that the greatest value always comes after the greatest trials, tribulations -- and trouble.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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